The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Amplifying your inn or hotel’s location – no matter where you are

The norm, to this day, has been to include pictures of your hotel within your digital media galleries – that’s it, that’s all. It’s time to break free of this unimaginative ideal and to start including pictures of things other than what’s on the inside of your hotel’s walls.

On your way to work, you probably pass by many things that would attract travel shoppers to the area – and thus, your hotel! Culture, history, art, shops, festivals, parks…there are so many exciting things in every city and all around every hotel.

Providing these new and different visuals allows travel shoppers to imagine themselves having something more than just a stay at a hotel and allows them to envision themselves in your hotel’s story. You’re not just selling your hotel, you’re selling an entire travel experience.

Here are 4 ways to take advantage of your hotel’s location and differentiate your hotel’s visual story.

Get the full story at Leonardo

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