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Category Archives: Tips

Tourism Marketing Tip #35 – Grow it Consistently

Make it a priority to update, post and comment on your Facebook account regularly. (This includes your blog and other social media accounts as well.) Give administration privileges to an employee if you need to. Share links to relevant content, photos and videos, responses to user comments and complaints, and updates to your business. You […]

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Tourism Marketing Tip #34 – Make your profile picture count

Most people don’t take advantage of their profile picture. You can use this area as ad space and change it as often as you like. Try rotating different photos of your business.

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Publicity for Tourism Tip #12

Don’t make your media kit difficult for someone. Don’t send a traditional PDF. Have a page on your website instead. Make it easy to access and nicely formatted. Have web sized photos, with downloadable print sized versions.

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Publicity for Tourism Tip #11

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/sfiSh5xsm-k?rel=0&modestbranding=1&controls=1″ frameborder=”0″ allowfullscreen></iframe> When reaching out to media contacts, keep your bio short and intriguing. You want your story to be short, like an elevator pitch. In brief, mention: who you are, what your mission is, and what you’ve accomplished. Make it no more than 3 or 4 sentences.

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Tourism Marketing Tip #33 – Set up a custom landing page in Facebook

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/WQSa7-Ld0ko?rel=0&modestbranding=1&controls=1″ frameborder=”0″ allowfullscreen></iframe> You can set up a custom landing page in Facebook that people start with instead of you r wall posts. It can be a promotion, an opt-in page for your email list, or just some cool content or images. You can code it yourself (See https://developers.facebook.com/support/) or hire a […]

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Tourism Marketing Tip #32 – Maximize your use of pictures

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/yJw-7Iy5cYs?rel=0&modestbranding=1&controls=1″ frameborder=”0″ allowfullscreen></iframe> Tourism is one of the most photo-friendly businesses. Make sure you put plenty of photos on your profile page. Set up albums for your business and different events you have. Invite guests to post their photos on your wall. Let the photos tell the story about your business.

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Publicity for Tourism Tip #10

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/EfVExNBikN0?rel=0&modestbranding=1&controls=1″ frameborder=”0″ allowfullscreen></iframe> Don’t limit your exposure to just your area, business, or main focus. If you want to get media attention as quickly as possible, find out what’s hot in the news and talk about it! There’s something you can be an expert on that’s in the news.

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Tourism Marketing Tip #31 – Optimize your Facebook profile

Be sure your Facebook and other social media profiles are optimized for keywords. Instead of “our hotel is located near…,” say “The Excelsior Hotel for Artists is located near…” or whatever your business is. Make sure the description tells what it is you do and would appeal to your ideal guest. Also add your web […]

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Publicity for Tourism Tip #9

Start small, and work your way big. Don’t expect to start on the major network shows or in the national magazines. Start with local media and smaller blogs and podcasts. Be different, and plenty of people will want to hear about you. Find blogs or podcasts that don’t have a lot of followers yet. They […]

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Publicity for Tourism Tip #8

Use some simple sales tools to get more leads . The last tip told you how to use Facebook ads properly. You can also use that process to send people to your email list, too. And make sure whatever you do, you ask people to share your publicity stories. The more they are shared, the […]

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