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Run Special Events and Invite Celebrity Guests

You can create special event, for your ideal guests. These can include tasting of local delicacies or drinks, lectures about local topics or topics of interest to you super-fans, or even a carnival. Try to enlist other businesses that would be complimentary to yours, without being direct competitors. These could include restaurants, wineries, or other […]

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Publicity Webinar Workshop for Tourism and Hospitality Businesses, November 11.

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Brands: Consumers don’t want to be your BFF in social (they want help)

Brands are trying to appear more human and friendly to their audience. That is worthy. No matter the medium, when people interact with your brand, the response should be friendly and helpful. However, there’s a fine line between being helpful and being overbearing, especially when it comes to the “human” element. With a seemingly endless […]

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Social Media Content Marketing the Backdoor to Customer Loyalty

Social Media Content Marketing the Backdoor to Customer Loyalty Content marketing is the process of attracting and retaining customers by consistently creating and promoting content with the goal of changing or enhancing customer behavior. This information can presented in a variety of formats; how to guides, white papers, infographics, articles, videos, case-studies, question and answers, […]

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Determining the Parts of Your Offer (Promotion)

You need to be creative with your promotions. If you have already picked your niche then coming up with a promotion idea should be fairly easy. Your promotion should make people want to come and visit you. Most of your promotions will be geared towards your niche that is within easy driving distance, although some […]

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Who is the customer for your promotions?

Each guest has a set of items that defines what they want and their willingness and ability to pay for it. We are assuming that you have already determined your perfect guest – who they are, their likes and dislikes, what needs and wants you are meeting when they come and stay with you, how much […]

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What is your primary objective of running promotions?

We need to decide what you want it to achieve and who it is for so that you can:   .-   Determine your objectives for running the promotion and your definition of success   –   Define your target audience, and what your promotion is designed to do   –   Identifying potential promotions or offers to achieve […]

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Will social media emerge as the ultimate client-service channel for hotels?

Or is it not social media that is supporting this increasingly digital customer-service exchange but rather the proliferation of handheld devices. And hoteliers, leveraging the rise of such devices by creating new apps to reach guests – both on and off property. Marriott Hotels, for instance, has a mobile app that allows guests to check […]

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Hoteliers worry over commoditization

This article is one of the many new reasons that as an innkeeper, you must serve a specific group of people, and become their “go-to” source for travel in your area. The very first set of training I give is about increasing the “fame” of you and your inn. Here’s the story: As the dynamics […]

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Facebook Marketing Declines: How Business Should React

Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? To learn what the future of Facebook means for your brand or business […] Read the rest of this article…

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