Four ways hotels can use social media to grow their email list
Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant. Aside from having an email signup form on your website, social media can be an effective tool for capturing your social-savvy audience.
Here are 4 ways to use social media to grow your email database.
Create Enticing Social Media Contests
Social media contests are probably the easiest way to capture email addresses. When executing a campaign on any social network, always make submitting an email address mandatory.
Granted, it’s important to receive consent from a user to opt-in to receiving your emails, but if you make that step part of the barrier to entry, the process becomes effortless.
For example, Starwood Hotels Hawaii executed a “Share Your Aloha” contest last fall that was promoted primarily via social media.
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