Hotel Direct Pioneer New Twitter Tour Guide
Guides unveiled for London, Edinburgh, Dublin & Manchester
New venture coincides with YOY mobile sales growth increase of 17%
Campaign responds to Deloitte’s Digital Channels in Travel January report
Hotel Direct has responded to a recent study into social media integration with a range of new online city guides.
The study, conducted by Deloitte, found that more than 50 percent of travel executives believe their companies are behind the competition with respect to digital media presence. To address the issue, Hotel Direct have come up with an innovative campaign that harnesses the power of Twitter.
“We are always looking into ways of adding value for our customers, particularly online,” says company director Mark Wilson. “After extensive research, we found the web was saturated with well-written city guides, more often than not written by hoteliers or travel experts. There seemed a gap for more of-the-moment advice, written by locals who live and breathe their home cities and Twitter provided the ideal platform to pass on these expert recommendations.”
The idea was to utilise Twitter’s List functionality to collate a carefully selected collection of twitter feeds from local experts. Featuring tour guides, historians and event organisers who tweet about places to eat, cultural activities, the best deals, trending events and fascinating local facts, Hotel Direct have created a unique alternative to the guidebook – at the cost of an internet connection.
All users need to do is subscribe to the lists, found at Hotel Directs Twitter List. To provide further inspiration, Hotel Direct have also interviewed each of the Twitter List members on their Event Hub, including influencers such as @KERB_, @CURIOCITYMag and @CitySocializer.