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How Instagram and Pinterest are changing the hotel industry

B&B’s and small inns can definitely learn from this. You have the power to leverage social media faster and with more personal touch that hotel chains. Use this to your advantage.

Hotel chains are increasingly leveraging the power of Instagram to reach a broader audience, with Starwood the latest to integrate the photo-sharing feature across its nine brands around the world.

Using the hashtag #SPGLife, guests can now add photos of their Starwood experience at properties like the St. Regis, the Westin, Le Meridien, Sheraton and W to an Instagram guest gallery.

Perhaps one of the biggest Instagram pioneers of the hotel industry, however, remains the 1888 Hotel in Sydney, Australia, a boutique property that billed itself as the world’s first Instagram hotel for hinging its decor and services on the photo-sharing app when it opened this year.

In a bid to attract and serve a digitally savvy clientele, the hotel offers a free night’s stay to Instagram users with more than 10,000 followers — in other words, lots of clout — and has likewise dedicated a “selfie space” where guests can take photos of themselves, hashtag it #1888hotel and see their photo appear instantaneously on screens near the reception desk.

Get the full story at the San Jose Mercury News

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