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Hospitality Marketing News

How personalized is your hotel’s digital marketing strategy?

Amazon’s personalization efforts aren’t exactly new – but they’re certainly noteworthy. Can hotels do something similar?

“There’s a lot of opportunity here in the hospitality segment,” says Duetto’s Nathan Crisp, who was recently named VP of Managed Services and Customer Success, Americas. “At the moment, there isn’t a good platform to collect and analyze the cookies about a person’s online shopping habits and then translate them to present a personalized hotel offer—but the technology is coming soon.”

The goal for hotels, according to Crisp, should be for hotels to have a deeper digital profile on a guest based on their online behaviors. If they spend a sizeable amount of time on a golf-related website, then purchase a business-class airline ticket, a personalized offer for a corresponding hotel should be presented.

“In theory, the person using that computer would then be presented with personalized rates based on the buying persona they’ve established,” says Crisp.

Get the full story at Duetto

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