How personalized is your hotel’s digital marketing strategy?
Amazon’s personalization efforts aren’t exactly new – but they’re certainly noteworthy. Can hotels do something similar?
“There’s a lot of opportunity here in the hospitality segment,” says Duetto’s Nathan Crisp, who was recently named VP of Managed Services and Customer Success, Americas. “At the moment, there isn’t a good platform to collect and analyze the cookies about a person’s online shopping habits and then translate them to present a personalized hotel offer—but the technology is coming soon.”
The goal for hotels, according to Crisp, should be for hotels to have a deeper digital profile on a guest based on their online behaviors. If they spend a sizeable amount of time on a golf-related website, then purchase a business-class airline ticket, a personalized offer for a corresponding hotel should be presented.
“In theory, the person using that computer would then be presented with personalized rates based on the buying persona they’ve established,” says Crisp.
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