The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Millennials vs. The Millennial Mindset

Focusing all efforts on wooing a group of young people and thinking they are all the same while simultaneously pushing older generations to the side is a dangerous move distracting lodging executives from the ultimate truth we should all be considering; there’s a massive change in the way all people want to interact with the world.
Call it the Millennial Mindset, a better way to filter ideas for your hotel. Technology is changing all of us, it’s just younger people, with their millennial aged spongy brains, soak up learning easier. That makes them adapt newer technologies quicker even as they continue to have the same inherent needs as everyone else.

That’s why younger folks are called ‘digital natives’, they grew up in a world where the internet was omnipresent. So naturally they relate to technology in a way older ‘digital immigrants’ do not. Folks born before the internet had to learn how to use it rather than it just being the norm.

Get the full story at Hotel Interactive

Posted in Curated Stories

About Michael Mallory

Copyright 2017 - Mallory Media