The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Social media and travel go hand in hand

Facebook is one of the prime destinations for sharing life events and travel related content. 52 percent of users surveyed said their friend’s photos inspired travel plans, and 76 percent post their vacation photos to social networks.
During vacation research, 55 percent of those surveyed liked pages relating to the trip they were planning. This is a very important touch-point for travel brands, as social media is an important research tool for vacationers. If a brand is able to present itself to a vacationer then it could influence those 33 percent that change hotels, or the 7 percent that change their destination.

Brands can also influence potential customers as they research their potential vacations. Humorous posts nudging readers toward taking vacations, posting breathtaking images, interacting with consumers who reach out, and creating brand advocates are all great ways to engage users and potentially push them toward your brand.

Get the full story at AdWeek

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