The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Social Media Listening Tools for Tourism Brands

Are you actively listening for people talking about your tourism brand online, especially on social media?

What people say about your tourism brand online, such as on Facebook, Twitter and TripAdvisor can make or break your business or region’s brand perception.

Did you know, according to Jay Bayer’s Hug your Hater’s fantastic book on social customer service found that brands who respond to a complaint on social media sees a 20% increase in advocacy.

However, if a brand didn’t respond to a complaint on social media, they saw a 43% decrease in advocacy!

Therefore you can either choose to be involved or ignore what people are saying about you online and risk damaging your brand!

Following are tips for free and paid social listening tools to make it super easy to never miss when someone is talking about your tourism brand online.

Read the rest of the story HERE.

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