The pros and cons of Google’s new press release policy
Though Google now thinks that press releases are hip and trendy again, it only cares when your business issues the release through its own channels. Those will be the only results users will find.
This means sending the release out to everyone on your email list won’t cut it anymore. While it does still get the word out and work well for word of mouth and social media purposes, it does little to nothing for Google searches.
This means you have to step up your game and take total responsibility of your promotion of the press releases you put out. You can’t rely on the “kindness of strangers” and your reporter friends anymore. If the onus has been on you up until now, it’s doubly so in this brave new world.
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