The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Tourism Marketing Tip #11 – Use Online and Offline Press Releases

Press releases get the word out to reporters and bloggers who may be interested in your story. They can be used if you’re having an event, or if you have an authority marketing subject.

Offline press releases attract potential writers and interviews. Online releases spread your story on the internet. Both should be used to maximize your publicity potential.

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