Tourism Marketing Tip #12 – Focus on Locals
While you should definitely try to target potential guests from outside your area, don’t forget the locals. It’s easier to advertise and publicize to a local audience, and the locals can be your “bread and butter” guests. They have the potential to return much more often than out-of-town guests. And local advertising an publicity will be notice by any out-of-town visitors who may happen to be in your area.