The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Tourism Marketing Tip #13 – Use Free Press Release Sites

When you put out a press release, in addition to any paid release sites an directly contacting journalists and bloggers, you should also use free press release sites.

Google no longer allows links from press releases to help your main web site’s SEO, but if someone searches for you or your event online, all of the press releases will show up. This gives you more online “real estate” than your competitors, and will eventually help your SEO as people go to your main site from the press release sites.

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