The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Tourism Marketing Tip #16 – Know Your Niche

Make sure you know the niche you’re marketing to. Are you targeting teens, businesspeople, romantic couples, families with small children, etc. Make sure all of your marketing and publicity is geared towards your target market.

Don’t advertise in newspapers if your target market is millenials. Don’t market on a teen web site if your market is business travelers. Make sure everything you do, including events, is for your target market.

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