The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Tourism Marketing Tip #18 – Build A Media List

You can build a media list by putting together the names and emails (or phone numbers) of reporters, writers, and bloggers who write about stories that you could be included in. Whether it’s about your area or your area of influence. Contact the reporter and comment on a story that they have done. Offer yourself as a resource if they need a quote or background information. Once you have established a relationship, you can offer story ideas or submit press releases directly to them.

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