The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Tourism Marketing Tip #20 – Craft a Great Pitch


The biggest key to getting your publicity noticed is having a great headline. The best way to do that is to look at the magazine and newspaper headlines that catch your eye at the newsstand or online, and then change whichever works you need to make it your headline. For example, a women’s magazine might say “How to have the best night ever!” Yours would say “How to Have the Best Trip Ever.” although you would want to be even more specific than that in your title. You simply want to make it catchy enough that people will want to read the story. The title will attract the reporter as well.



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