The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Tourism Marketing Tip #5 – Co-Sponsor Your Event With A Complimentary Business

If you’re using events to promote your hospitality or tourism business, find complimentary businesses to share the advertising and publicity. A golf course could partner with a brewery and an independent hotel. A B&B could partner with a chocolatier and a vineyard for a romantic couples weekend.

Just make sure not to approach competing businesses.

When one of you gets advertising or publicity for the event, you all benefit.

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