Tourism Marketing Tip #5 – Co-Sponsor Your Event With A Complimentary Business
If you’re using events to promote your hospitality or tourism business, find complimentary businesses to share the advertising and publicity. A golf course could partner with a brewery and an independent hotel. A B&B could partner with a chocolatier and a vineyard for a romantic couples weekend.
Just make sure not to approach competing businesses.
When one of you gets advertising or publicity for the event, you all benefit.