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Tourism Marketing Tip #7 – Plan The Best Time For Your Events

When you are having an event, make sure you pick a date for it that won’t have another event that the same people will go to. In my area, there is one weekend where there is an auto race and an art show. The events don’t usually draw the same crowd, so they’re fine on the same weekend. But i wouldn’t have a wine festival when someone else is having a food festival, as the same people have to choose which one they would go to. If you are in a position where you can’t find a date with no competition, have an incentive like a 10% discount to your event if a ticket stub from the other event is shown.

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