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Which is better: Facebook advertising or Google AdWords?

When trying to decide between Facebook Ads and Google AdWords for your organization, you need to first take a step back and understand what you are looking to achieve from your investment and your available marketing budget. Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the […]

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How to write PPC text ads in 2017’s sophisticated environment

Though the fundamentals of ad copywriting and testing remain in play, text ads have evolved to the point where you must consider many different components. Between devices, formatting, ad extensions and audience types, writing effective ad copy is more reliant on multiple factors than ever before. Just last month, AdWords rolled out IF functions to […]

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Tourism Marketing Tip #35 – Grow it Consistently

Make it a priority to update, post and comment on your Facebook account regularly. (This includes your blog and other social media accounts as well.) Give administration privileges to an employee if you need to. Share links to relevant content, photos and videos, responses to user comments and complaints, and updates to your business. You […]

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Tourism Marketing Tip #34 – Make your profile picture count

Most people don’t take advantage of their profile picture. You can use this area as ad space and change it as often as you like. Try rotating different photos of your business.

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Publicity for Tourism Tip #12

Don’t make your media kit difficult for someone. Don’t send a traditional PDF. Have a page on your website instead. Make it easy to access and nicely formatted. Have web sized photos, with downloadable print sized versions.

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Publicity for Tourism Tip #11

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/sfiSh5xsm-k?rel=0&modestbranding=1&controls=1″ frameborder=”0″ allowfullscreen></iframe> When reaching out to media contacts, keep your bio short and intriguing. You want your story to be short, like an elevator pitch. In brief, mention: who you are, what your mission is, and what you’ve accomplished. Make it no more than 3 or 4 sentences.

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Tourism Marketing Tip #33 – Set up a custom landing page in Facebook

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/WQSa7-Ld0ko?rel=0&modestbranding=1&controls=1″ frameborder=”0″ allowfullscreen></iframe> You can set up a custom landing page in Facebook that people start with instead of you r wall posts. It can be a promotion, an opt-in page for your email list, or just some cool content or images. You can code it yourself (See https://developers.facebook.com/support/) or hire a […]

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Google releases new video on how to hire an SEO consultant

Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process. Google has added a new video to their do you need an SEO help document page. The 11-plus-minute video walks people through the process of hiring […]

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Tourism Marketing Tip #32 – Maximize your use of pictures

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/yJw-7Iy5cYs?rel=0&modestbranding=1&controls=1″ frameborder=”0″ allowfullscreen></iframe> Tourism is one of the most photo-friendly businesses. Make sure you put plenty of photos on your profile page. Set up albums for your business and different events you have. Invite guests to post their photos on your wall. Let the photos tell the story about your business.

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Publicity for Tourism Tip #10

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/EfVExNBikN0?rel=0&modestbranding=1&controls=1″ frameborder=”0″ allowfullscreen></iframe> Don’t limit your exposure to just your area, business, or main focus. If you want to get media attention as quickly as possible, find out what’s hot in the news and talk about it! There’s something you can be an expert on that’s in the news.

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