The International Travel & Tourism Marketing Authority

Hospitality Marketing News

Traveling Across Screens: How Consumers Research And Book Travel

Today’s consumers are constantly on the go, and not just to different locations: they’re constantly moving between different screens.

In fact, Google Travel research shows that 47% of consumers started planning a trip on their smartphone and 45% continued on their computer. Our latest infographic reveals how often your consumers are traveling between screens, illustrating the importance of having mobile-optimized and tablet-optimized websites:


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