TripAdvisor wins Tourism for Tomorrow Award
TripAdvisor’s Greenleaders sustainable hotel programme won the Tourism for Tomorrow Award for Innovation at the World Travel and Tourism Council (WTTC) Summit in Madrid yesterday.
The TripAdvisor scheme, set up in 2013, identifies properties which have signed up to a minimum set of sustainability standards.
Collecting the award, TripAdvisor industry relations director Helena Egan hailed Greenleaders as “a fantastic initiative”, saying: “We want consumers to think a bit more sustainably.”
The Tourism for Tomorrow Community Award went to Reality Tours and Travel of India which organises tourist visits to Dharavi in Mumbai, one of Asia’s largest slums. The company recently expanded its work to New Delhi.
Ljubljana in Slovenia won the Destination Award following a 10-year transformation which has seen a large area of the city pedestrianised where once it was dominated by traffic. The city has been designated Green Capital of Europe 2016.
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