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Voice search optimization for hotel websites

Starting now to get your content in front of people using voice controls to search means your site will be riding the trend instead of playing catch up. Thinking of your content in relation to natural language search right now will save time and money down the road.

In October 2014, Google released results of a survey on voice search. According to Google, “55% of teens and 41% of adults use voice search more than once a day.”

The survey also discovered what people use voice search for. Over a third of teens and adults used voice search to ask for directions. Results like this hammer home how local SEO efforts will assist in voice search optimization.

For the most part, people use voice search for specific answers. This means they are searchers closer to the bottom of the search funnel. They are closer to making a transaction than non-voice searchers.

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